KTPLAY Game App
你的遊戲專屬論壇社區! Your Instant In-App Community!

About the project
Summary
KTPlay 是專為遊戲 App 打造的玩家社區,內容包含玩家社交、活絡遊戲使用率與影響玩家行為。為提升社區玩家DAU( 每日活躍數量) 與使用率,增加以下用戶體驗功能:新增二級回覆,提升玩家討論度、社區內可上傳影片與增加貼文標題功能,增加話題互動、用戶等級與獎勵機制,增加用戶創造有效話題、活絡論壇。
My Role
Product Designer
User research, Interaction, UI Design, Storyboard, Prototyping
Plat Form
iOS, Android APP
Collaborative Partner
PM, Engineer, Marketing, Sales Team
Project Time
1996.11 - 1997.01
Problem
在遊戲社區內,KTplay為遊戲玩家提供了一個有空間,可以回答對方的問題、分享遊戲經驗,或通過屏幕截圖、影片共享遊戲攻略。需要活絡用戶就需要更多的使用者在社區內的貼文、分享影片...等,進而影響更多用戶使用,所以將獎勵機制與排名功能加進社區中,增加用戶忠誠度與延長用戶使用率。
In this new version, we add the “permission function control”, “production marketing”, “coupon” and “electronic ticket” functions. In user-interface design of old version, design is not sophisticated enough and the icon is not consistent. And user flow is not smooth enough, we found users will be frustrated while using this old version App. So we try to fix the old version’s missing, improve user flow functions and redesign all UI design.

Journey Map & Story Board
Design
互動與社交 | Social & Communication
人與人之間的互動能讓您的用戶更樂意留在遊戲內。 當遊戲玩家在等待能量充滿或等待生命值回覆時,KTplay 為他們提供了一個有趣的空間,可以回答對方的問題,分享遊戲經驗,或通過屏幕截圖、上傳影片共享遊戲攻略,讓更多遊戲的內容分享給更多人知道,KTplay社區讓您的用戶在遊戲內有更多事情可做,並停留更長時間!
When game users are waiting for filling up their power, KTPlay provide another interesting community. Users can replay comments, share experience, find friends and posts words or videos. Let your players stay longer and increase the use rate.


用戶等級與獎勵機制
User level and reward
新增用戶等級與獎勵機制,增加用戶創造有效話題並活絡社區。我們新增了用戶等級以及獎勵回饋,並設計了排行榜,讓各個有貢獻(如:執行貼文、按讚、回覆...等行為)的使用者,能夠得到實質的回饋感,並有制式化的頭飾裝飾在大頭照旁,添增了獨特感,也吸引更多人活絡於社區,形成正向的循環,提高用戶日使用率與黏著度。
Create the user level and reward rules to active community. Users can see the leader board on it and see the unique decoration on their profile photo. Let every user to be unique and glory if they post, press like buttons, reply comments…etc.
用戶任務與個人頁
User task & profile page
全新設計用戶個人頁,並突出用戶被按讚次數與等級,清楚顯示還需要多少努力可以晉級,並條列出每日可以實踐的任務清單,讓用戶輕而易舉看出可以做的任務,增加KTPlay的貢獻度。用戶個人頁特別加大了「添加好友」按鈕,因等級不同而有不同的照片裝飾,進而吸交友功能更為活躍。
In brand new user profile page, we can see the level and how many “likes” did you get. And also show the everyday task list, you can what you can do to level up! We also let users can decorate their profilr photo and make the “add friends” button bigger. Try to let communicate easier and chat with each other.


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